A message to Melvin Thompson, Restaurant Association of MarylandAugust 1, 2007
“Menu Bill Would Order Nutritional Information“
by Mariana Minaya, Washington Post, 8/1/07
You’re quoted as follows: “The more space we have to devote to nutritional information, the less space we have to describe the ingredients — the kind of information that helps customers choose what they want to eat.”
Earth to Thompson! Earth to Thompson! The ingredients aren’t the only kind of information that helps us!!! There are a large number of customers at American restaurants who have heart conditions, diabetes, metabolic syndrome or other health concerns that govern what we can or can’t eat, in terms of calories, sodium and/or cholesterol. It’s critical to our health to know what we’re getting.
Ruby Tuesday’s menu used to provide this for all items. That used to be a chain I could love. But sadly, they switched back to cheese, cheese and more cheese — and no more nutritional info because they knew they’d look bad with all the cheese on everything.
I, for one, am absolutely delighted Montgomery Council Member George Leventhal has introduced this proposal, requiring chain restaurants to publish or post basic nutritional information. I’ve got news for you, Mr. Thompson — it really doesn’t take up much space on the menu. Ask your graphic designers. It’s easy to tweak font size. If you don’t want to reprint the entire menu at additional cost, why not prepare a simple one-page, loose insert?
This isn’t rocket science. By taking a few very simple initiatives you’ll make the dining experience that much more enjoyable for those of us who really do care what we eat. And remember, a happy customer will come back. A dissatisfied customer will tell upwards of seven or more friends.
Now which kind of customer were you saying you and your members want?