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Just what John Storer was talking about more than 50 yrs ago!

March 1, 2007

So I finally did get a replacement copy of Man in the Web of Life (1968; an earlier version for young readers, titled simply Web of Life, was published in 1953) and re-read it. Very depressing that the same concerns of the 1950s and 1960s are still with us, and despite a few improvements, many situations are worse.

But wait! We can still do something about it before it’s too late! The good creative folks at Free Range Studios have done it again, with another Internet short, perfect for viral marketing. And the timing is perfect, hot on the heels of An Inconvenient Truth‘s Oscar. Watch it and beware. Be very, very ware, as Polar Bear tries to tell us something about the Web of Life.

We humans have been operating as if our species can survive independent of the Web of Life — but as you’ll quickly see, that’s a grand lie. Human health depends on the Web.

And now that we have your attention, to paraphrase poet Mary Oliver in “The Summer Day,” what is it you plan to do with your one wild and precious environment?

The Bio Da Versity Code

Sponsored by the Harvard Center for Health and the Global Environment and the Buckminster Fuller Institute (another of my gurus — I met Bucky in person at his 80th birthday party, a World Game celebration just before the World Future Institute conference!)

Produced by Free Range Studios, who also brought you Grocery Store Wars, The Meatrix, the Mouth Revolution, and other parodies of crucial environmental/organic issues

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